An Install that's Worth Writing Home about... (A Really Big "Shoe"...)
Before Installation - Building is actually a smooth stucco surface - "WRAPPED" like a vehicle. The Challenge: To cover the building TEMPORARILY, so Nike can unveil its new HYPERVENOM Athletic Shoe for a set promotional period - and then return the building to its previous "Adidas" display.
There were several obstacles to overcome:
Window area is recessed about 3ft w/no surface across bottom to mount frame.
Height at left side = 168" Height at right side = 146"
With no substrate in center area, when wind blows against building, framed vinyl may billow inward and reveal the building's natural shape,thereby spoiling the finished product.
Blue Adidas decal wrap had to remain unmarred.
"During" - I
Silver panels are foam board from Lowe's - flexible: 1/2" thick plastic coating on inside.
These were used to hide the harsh corners when wind blows non-adhesive vinyl into center hole.
"During" - II
(Gotta Love Duct Tape!)
While the flexible silver panels hide the sharp contours beneath, the banner vinyl could still billow inward slightly, in strong winds, or if someone pushed on it, so... the tape was used to create a false wall, and gently support/reinforce vinyl. Note: The Ackland Frame is self-tensioning, and will stretch vinyl to achieve excellent tension, however, a wall/substrate is what gives flexible media its rigidity. If you don't have one - you have to improvise to create a backing. (Not necessary indoors of course, because there's no wind to deal with.)
( Finished Product! - Approximately 16' x 40')
This promotion was produced to introduce this new shoe, which was not yet available. There is a giant clock in the parking lot displaying a digital contdown to create awareness and excitement!
(Did you notice that the eyes are actually --- the SHOES???)
Zoom in... look closely.
SIGN PROFESSIONALS are SUCCESS BROKERS
Oh... and about that bottom rail... (in case you were wondering)...
24" Form Stakes w/holes, driven at angles, tight string to delineate height/level.
Screws driven through stakes to 2' x 4', along 30ft span.(Very Stable!)
Frames then screwed to 2'x4's to further increase stability, and create THIS: