But, seriously - the Bucks are on the Trucks. (Here's why:)
In This Issue
• Truckside Facts
• Advertising Stats • Real Case Studies
• Revenue Opportunity
• Frames vs PSV Comparison
90% of people surveyed said Fleet Graphics have more Impact than Billboards!
In our society,
every visual space available has been used to advertise. --From mouse pads to coffee cups, from supermarket receipts to movie screens, from bus stops to the very skies above. Truckside Billboards
will be no different.
What Better Way to Repair BOX TRUCKS??!
30 Million Trucks est'd in N. America
(Only about 15% carry Billboard-Style Advertising)
If 10% of US Sign Companies (about 2000 Shops) can get just 1 out of 5 Trucks covered in the next
10 Years. That equates to about an extra
$12 Million in Revenue per Sign Shop
$1.2 Million /Annually, for 10 Years!!! (24 Billion Total)
Truckside Advertising WORKS!
Drive Time is Buy Time!
MILLIONS of Impressions per Month! The U.S. TAB (Traffic Audit Bureau) reports the average Big Rig trailer can be seen by a monthly audience of millions depending on the geographic location,
One of the Lowest CPMs anywhere!(Cost Per 1000 Impressions)
Trucks Are Moving Billboards
Comparable in size to Billboards, which are proven & highly effective, but BETTER. Everyone knows motion creates energy and attracts attention. 800sq ft of Message at eye level (double-sided) moving to impress the masses, in the private theaters of their own automobiles.
Trucks Provide Massive Square Footage Printing Opportunities
are SEARCHING for Ways to Increase Profits (Just like everyone else!)
Decision Makers are Within Reach
Of the estimated 1.2 million companies in the U.S.,
97% operate 20 or fewer trucks, while 90% operate 6 or fewer.
FLEET POTENTIAL - Where there's one....
Very Little Competition!
Only a small percentage of signage companies are currently going after this type of business.
Take Your Show on the
Case Study #1:Southern CA Supermarket Chain – owns small Fleet, offers (Food Co) Vendor an Opportunity to pay for the Advertising on 15 Box Trucks. Vendor Foots the Bill, each truck features Food Company AND Super Market logo. Everybody wins!
Case Study #2:PA Independent Trucking Co – Father & Son Truck Drivers own (3) 53’ Semi-Trailers. Insurance Co pays initial cost of frame and vinyl for Insurance Ad, plus $500 per month, per trailer, for advertising, AND a sales commission on every policy that closes!
Case Study #3:Brand Alliance Media inks deal with Mid-America Trucking Co to sell Advertising on 5000 Semi-Trailers! BAM pays for Display System, Advertisers pays Monthly on 6 & 12-Month Contracts. Transportation Co gets Healthy Percentage of Monthly Ad Revenues with NO Capital Investment. Truckside Ad Rates LOWER than Traditional Billboards, deliver more eyeballs per dollar.
Forget PSA! (Decals)
The Ackland Media Frame makes it far easier and more economical to print on regular non-adhesive vinyl, especially when it comes to future change-outs.
Why Suffer the Nightmare of Removing THIS? ------------------> When you can cover it like THIS!
Same Box Truck, FRAMED w/NEW Vinyl - an Hour Later!
Non-Sticky Vinyl - Costs less to Print than PSA (Pressure Sensitive Adhesive) media
" " " - Costs less to Install than PSA
Ackland Frame & Vinyl, Combined - Costs less than PSA
Removing and Replacing - Costs WAAAAY Less than PSA
Media is REUSABLE! - Not PSA
Hides All Rivets, Scratches, and Minor Dents - Not PSA